The transition from RSA to Intact Insurance marks a pivotal moment for our business and brokers as we introduce the Intact Insurance brand to the UK market - with a bold ambition to become the best Commercial Insurer in the UK and a leading specialty insurance business. This autumn, we will be launching a series of regional roadshows throughout the UK to share more about how we are making it easier for brokers and businesses to work with us.
In this month's 'We chat to', we interviewed Deena Hemming, RSA's Trading Director, who shared more about the upcoming roadshows and how Intact’s expertise, focus on sustainable growth, and investments in the business will contribute to innovative business products and second-to-none service for brokers.
Q: What is the purpose of the 'Becoming Intact Insurance' roadshows?
Our upcoming roadshows are designed to strengthen connections with our broker partners, spotlight Intact’s values and our commitment to being a best employer and one of the most respected companies. We’ll showcase the enhancements we’re making across our regional business and share valuable insights from broker conversations - demonstrating how their feedback is directly influencing the changes we’re implementing.
These events support our ambition to be the insurance partner of choice for brokers by showing how our values translate into better service, deeper relationships, and more innovative solutions.
We’ll also offer a forward look at upcoming developments designed to further enhance our products and services - reinforcing our commitment to being brokers’ first choice.
Q: What can brokers expect to take away from the roadshows?
Brokers attending the roadshows will gain a deeper understanding of who we are, how we operate, and our strategic priorities in a shifting market. We want them to leave the roadshows feeling confident that they’re partnering with a market-leading insurer - backed by global scale, consistent performance, and a strong commitment to service excellence.
We want brokers to know that they will continue working with the same trusted local teams - now more empowered to make decisions and deliver tailored solutions, supported by deep expertise and a focus on making it easier than ever to do business with us.
Q: From your perspective, where do you see the “Power of Intact” having the greatest impact in the regions?
The “Power of Intact” is reflected in our values, our people, and how we work - with a strong commitment to building trusted, long-term partnerships with our brokers. We actively listen to feedback, simplify how we do business together, and empower our underwriters to deliver tailored solutions with speed and precision. Our investment in people ensures our teams are motivated, well-equipped, and continuously developing the expertise needed to support brokers with confidence and innovation.
And we’re driven by a clear purpose: “To help people, businesses and society prosper in good times and be resilient in bad times.”
Q: What can brokers do to get the most out of all the great things we are doing in the regions?
To get the most out of everything we’re doing in the regions, brokers are encouraged to share feedback and be open and transparent in their interactions with us. Your recommendations help us enhance our products, services, and ways of working. We want to be your insurance partner of choice and deliver a second-to-none experience.
Our ‘Becoming Intact Insurance’ regional roadshow locations are:
7 October – Glasgow
8 October – Manchester
14 October – Leeds
20 October – Bristol
21 October – London
Early November – Birmingham
Further information will be shared shortly, and invitations are being issued now. We hope you can join us to hear more about our journey to Intact Insurance and to engage in discussions on how we can grow together.
