RSA, NIG & FarmWeb to rebrand as Intact Insurance

Today, we (RSA Insurance) have announced we will rebrand as Intact Insurance by the end of 2025. Hear from Ken Norgrove, RSA UK & International’s CEO, and Charles Brindamour, Intact Financial Corporation’s CEO, on what the rebrand means for us, our brokers and our customers.

14 April 2025

Read time: 4 minutes

Rebranding to Intact Insurance will unify colleagues around the world, accelerate progress against strategic objectives, and leverage Intact’s deep expertise.

About RSA

From the original Sun Fire Office established in 1710 we've been at the heart of the insurance industry and our products are as diverse as our customers’ needs – offering commercial insurance for businesses big and small.

We have a rich history where we’ve been a key witness to major historical events. We keep diligently created records which show the changing face of our communities and culture.

We are active in local communities and have a clear approach to social impact and climate change. Everything we do aligns closely to Intact’s values and goals.

About Intact

Intact Financial Corporation is the largest provider of Property & Casualty insurance in Canada, a leading Secialty Lines insurer with international expertise, and a leader in Commercial Lines in the UK and Ireland. It has grown organically and through acquisitions to almost CAD$24 billion of total annual direct premiums written, with a global team of 31,000 employees.

Intact’s acquisition of RSA

In 2021, Intact acquired RSA which helped to expand its global reach, create a leading specialty lines platform, enter the UK and Ireland market at scale, maintain a strong capital position, and strengthen its ability to outperform.

Since then, our combined teams have worked hand-in-hand to align the two companies, with a view of outperforming the market and become the best Commercial insurer and to grow our Specialty Lines business in the UK by leveraging Intact's global footprint.

Hear from Ken Norgrove, RSA UK and International’s CEO, about today’s announcement:

altText
This video is not available

Video content cookie policy

As you have previously rejected marketing cookies across RSA's site, this video is unable to play. If you wish to view this video, please allow marketing cookies.

The transformation of the UK business since it was acquired by Intact in 2021 has been exceptional. Intact has a global footprint with big aspirations for the future and RSA is already a significant contributor. Aligning under the Intact brand is a natural next step in our organisations evolution and strategy to strengthen our leading position in the UK, Europe and Ireland.
Charles Brindamour - CEO, Intact Financial Corporation
Having brought RSA, NIG and FarmWeb together in 2024, we said we would move to one brand in the UK. As part of Intact we operate in an increasingly interconnected world and having a brand that unites our businesses globally will help in our ambition to outperform the market, become the best Commercial insurer and to grow our Specialty Lines business in the UK by leveraging Intact’s global footprint.
Ken Norgrove - CEO, RSA UK & International

Find out more about the rebrand announcement

You can keep up to date with our latest FAQs, featuring information about our rebrand, as well as the NIG/FarmWeb integration.