RSA will launch Equal Parental Leave Policy in January 2024

Date: 15 November 2023

[November] – [London]

RSA insurance has added to its family-friendly commitments by announcing its Equal Parental Leave Policy.

The new policy will enhance and equalise parental leave to allow all colleagues to share in the first precious months of parenthood and rebalance the responsibilities of care.

The implementation of the new policy aligns with RSA’s ambitious Diversity, Equity and Inclusion strategy. It’s designed to better support all colleagues, challenge outdated gender norms, and enable and encourage all parents to take time out to care for their child.  

The new policy will offer all parents equal leave of up to 52 weeks, 26 of which are fully paid. It will apply to anyone with 6 months of continuous service and whose child or children are born or adopted after 1 January 2024.

Further to this, RSA has partnered with social enterprise, From Babies with Love – a not-for-profit parental leave gift service that funds the care of orphaned and abandoned children – which has, so far, helped more than 26,562 children around the world. RSA send all new parents a From Babies with Love ‘baby box’ of organic and ethically sourced baby clothes to help with the first weeks.

 Gemma Jackson, Head of Diversity, Equity and Inclusion, commented:

“I’m delighted we’ve made this new commitment to further the support available to families at RSA. Gender should never be a barrier to spending time with your new child, particularly during those first few months, which are so important for those welcoming new family members.

It’s also the latest step in our ambition to be leading in our sector on Diversity, Equity and Inclusion by 2026. Equal parental leave is known to be a key enabler in improving gender equality in the workplace and contributes to driving down the gender pay gap, which remains a target for improvement across the industry. And so, we hope that this new policy will help to increase opportunities for colleagues and improve equity across the organisation.”

Rachael Woodman, Client Impact Director, From Babies with Love, said: 

“We're so proud of our RSA and From Babies with Love partnership. It’s wonderful to see RSA creating an exceptional employee experience, not only celebrating its colleagues on parental leave but also creating a positive social impact and delivering ESG results. Together we can create a world where every child is safe, loved and learning.”



Maria Bird


Notes to editors

This applies to the UK only for the time being, RSA are working with the businesses in Ireland and Europe to bring them within scope in time.

Source:  Business in the Community:

  • Support for carers ranks top vs other non-salary initiatives for increasing an employees desire to stay with employers.
  • 58% of women say caring responsibilities stopped them from applying for a promotion or a new job.
  • 1 in 5 women have left a job due to difficulties balancing work and care.
  • 1 in 2 carers from Black, Asian and other ethnically diverse backgrounds say caring responsibilities stopped them from applying for a promotion or new job.
  • 43% of mothers are considering leaving the workplace due to childcare costs.
  • Job seekers search for the term ‘diversity’ rose +220% year on year in 2020.
  • 95% of employees think caring responsibilities should be shared equally, regardless of gender.

About From Babies With Love

From Babies With Love is a unique social enterprise that funds the care of orphaned and abandoned children worldwide by donating all of their profits and supporting over 26,562 children in 35 countries worldwide.

All of From Babies With Love beautiful organic baby clothes are made ethically and sustainably made from certified organic yarn which is certified under the Global Organic Textile Standard (GOTS) or the Organic Content Standard (OCS).

From Babies with Love (

About RSA Insurance

RSA Insurance is a multinational insurance group. We are one of the world’s oldest general insurers, providing peace of mind to individuals and protecting small businesses and large organisations from uncertainty. We use our capabilities to anticipate and improve outcomes for customers via our direct channel, our broker relationships or partner organisations. We have established businesses in the UK, Ireland and continental Europe.

In 2021, the former RSA Group Plc came under new ownership and is now a wholly-owned subsidiary of Intact Financial Corporation.