See us in a different light

Why choose RSA? As a broker or small-business owner, you might be asking this question. In this article, we'll take you through some of the reasons, so you can really see the light.

29 January 2025

Read time: 7 minutes

Small businesses form the backbone of our economy. At RSA, we understand that efficiency and quality are key when it comes to insurance needs. That's why you can expect more from us - a swift, seamless, self-service journey, taking you all the way from risk capture to renewal.

A top-quality claims experience

Our value truly comes to light when a claim is made. From first notification to prompt and fair settlement, we aim to help businesses get back on track.

An infographic showcasing our claims experience 4 key selling points

e-trade at the speed of light

Currently, you can trade a number of our small-business products online.

In 2024, we listened to broker feedback on our e-trade experience. We made some changes as a result. You can now expect a swift, seamless, self-service journey from risk capture to renewal.

We've focused on ease, speed and expertise

  • We've put more specialist underwriters at your service. They align to product-focused teams and empowered with greater authority
  • Contacting our specialists is simple, with your choice of phone, email or Live Chat
Image of an open laptop displaying an example of the RSA Online log in page

RSA Online: redesigned and refined

RSA Online now offers a simpler, slicker experience. With a redesign, RSA Online is easier to navigate, has fewer questions, and new functions.

Our e-Trade platform has new trading tools to check your customers' risk upfront before keying in their full details. There's also excellent functionality. Our tools include Property Flood Risk, Tradespeople Quick Quote and Quote Versions. All are designed to save you time.

Your exclusive personalised dashboard displays your priority tasks at a glance, helping you to work smarter as well as faster. It offers you a second change to win more business with automated Retargeted Quotes.

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A stellar range of award-winning cover

Raise your e-trade game with an insurance partner that reflects your ambition to win more business.

Purple background image with Defaqto 5 Star logo showcased in centre

6 of our products have been given Defaqto's 5-Star rating:

We've been transforming our e-trade experience across products, people, and platforms to make it easier for you to do business with us. Let's shine a light across our 5 Star Defaqto rated e-traded products for small businesses. We know that time is money. Transparent, unbiased assessments can help you make informed product recommendations faster.

Recent enhancements to our Professional Indemnity online journey

More recently, we've made some changes to how you e-trade our Professional Indemnity product online. These improvements included creating a clearer online journey, improving referral rules, and much more.

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Carmen Rowe

Carmen is part of the content team at RSA, and has over 6 years experience in copywriting. She can usually be found on a beach or reading a good book.

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