At RSA, we listen to feedback from our brokers and customers, leading us to make informed decisions on making improvements to our products and services. As well as making enhancements to our Management Liability products in the last 12 months, we've also completed a full review of our Professional Indemnity product on RSA Online - our e-trade system.
In October 2024, we made some changes and enhancements to the e-trade journey for the PI product, which included:
- A clearer online journey
- Improved referral rules
- Optimised risk capture questions for clarity and ease
- Split media and IT journeys, for more accurate and relevant question sets
- More on screen help text and signposting, making the online journey easier to navigate
Watch our broker webinar
In December, RSA's Ed Ambrose (Head of Professional Indemnity) and Leonie Soul (Product and Channel Manager) hosted a webinar for our brokers around the PI online journey enhancements.

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