“For us, it’s about being the insurer on speed dial – when a broker needs support, RSA is the first name they call”
Since stepping into her role leading RSA’s Commercial Lines business last May, Sonya Bryson has been focused on making it easier for brokers to do business with us. First seen in Insurance Age, she reflects on the past year and what’s next for 2025.
Building a stronger broker proposition
With the integration of NIG and FarmWeb into RSA, the focus has been on simplifying our product set, streamlining legacy processes, and enhancing our digital capabilities to deliver faster, more efficient service.
Expanding in traded SME
Mid-market risks often fall between e-trade and traditional underwriting. That’s why RSA is leaning into traded SME – giving brokers more flexibility and a faster turnaround for risks that don’t fit e-trade but aren’t highly complex.
Regional expertise and broker support
A key priority has been strengthening our regional presence and ensuring our teams have the right expertise to support brokers locally. By aligning servicing teams to better differentiate between new and existing business, we’re creating a more seamless experience.
Tech, integration, and speed
From investing in automation and data enrichment to improving our underwriting response times, we’re making significant strides in helping brokers move faster and win more business.
