Our approach to social impact
Find out how we’re delivering on our commitment to build resilient communities.
Building resilient communities
We believe RSA should be a force for good in society. We are a purpose-driven company based on values and a belief that insurance is about people, not just things.
We're here to help people, businesses and society prosper in good times, and be resilient in bad times.
The focus of our work in building resilient communities is in 3 dimensions of impact.
Climate resilience
As part of our commitment to the climate and our customers, we want to ensure our most vulnerable communities are climate resilient.
Together with our charity partners, we are focused on building long-term resilience to flooding in vulnerable communities. We are helping to deliver nature-based solutions that limit the impact of flooding, help protect local habitats, and help improve the resilience of local communities.
In England alone, 1 in 6 properties are at risk of flooding*. Flooding can cause significant financial and emotional stress for people, businesses, and communities.
Our charity partners
Gloucestershire Wildlife Trust
We're partnering with Gloucestershire Wildlife Trust to invest £400,000 in an extensive Natural Flood Management programme. The aim is to help reduce flood risk across Cheltenham and Gloucester.
The Wildlife Trusts
We’re working with The Wildlife Trusts to research the benefits of Natural Flood Management for climate, nature and people. This research will provide new data on natural flood management and practical guidance to help us track these schemes.
Landscape Enterprise Networks (LENs)
We’re partnering with the Landscape Enterprise Networks. We're testing how key stakeholders can come together to achieve benefits such as improved water quality and reduced flood risk. Our £50,000 investment will support the creation of a wetland in Brigstock in 2024.
Economic resilience
Our charity partners
Our partnership with UK Youth
We partner with UK Youth, a leading charity dedicated to unlocking the power of youth work for young people around the UK. Together, our ‘Building Aspirations’ scheme supports young people furthest from the job market in Manchester and Liverpool.
We want to empower young people to reach their potential by connecting them with youth workers. They'll help to develop their career aspirations and employability skills.
4 local youth work organisations are delivering the transformational progrmme:
Our Inspire programme
RSA’s Inspire Programme builds relationships with schools, colleges, and universities that support students facing barriers to accessing opportunities. The programme is designed to develop employability skills for disadvantaged young people and drive local engagement to support our future talent pipeline.
In 2024, we are piloting the programme through a number of workshops, school events, and work experience opportunities.
Community well-being
Being active in communities is a core part of our business. Our colleagues are encouraged to give back to their local communities and support the causes they care about. We amplify the generosity of our colleagues through our community well-being programmes.
In 2023, we lived out our value of Generosity:
We invested £1.5 million in local communities
RSA colleagues donated £0.26 million to good causes
RSA colleagues volunteered 8,600 hours to local causes
Read our articles on how we're supporting local communities
*Based on research by Royal HaskoningDHV
**Based on research conducted by Gloucestershire Wildlife Trust, October 2022