RSA confirms new trading structure and appointments ahead of integration of NIG

Date: 12 April 2024

RSA Insurance today confirmed its new regional trading structure ahead of the integration of NIG on 1st May.

This next step in evolution of RSA’s Commercial Lines business is based around three principles; focus on the broker experience first, leverage the strengths of both RSA and NIG and open opportunities to drive growth.

Moira Spencer and Deena Hemming have been appointed as Trading Directors for the North and South respectively. Reporting to Steve Scott, Regional Director, they will have full responsibility for the regional P&L, including broker relationship management, growth & profitability.

Moira Spencer's North region covers RSA and NIG’s combined teams in Glasgow led by Iain Geekie, Leeds led by Paul Berry, Manchester led by Aron Thompson and Birmingham led by Paul Lovatt.

Deena Hemming’s South region covers RSA and NIG’s combined teams in London led by Louise Field, Outer London (Watford, Maidstone and Horsham) led by Beki Colyer, and Bristol where there is a vacancy for the Regional Manager.

These regional sales teams will be informed by the central sales strategy, which will be developed and led by Alan Houston in a new role as Strategic Sales and Accounts Director.

In addition, Steve Salter, currently Regional Director South has been appointed Trading Director, Large & Complex. In this newly created role, he will grow RSA’s presence and capabilities in the large UK cases that sit outside of its Specialty Lines business.

Sonya Bryson, Commercial Lines Managing Director commented: “We are making excellent progress in preparation for the integration of NIG into RSA and are ahead of our planned schedule. Key to this is ensuring we establish a business structure that presents one face to the market and ensures we can provide a seamless service to our broker partners from day one.

“By combining the best of both businesses we aim to be the best Commercial and Specialty lines insurer in the UK by the end of next year and this new structure demonstrates our commitment to regional trading with brokers as part of our drive to outperform the market.”



Oliver Hibberd, Senior PR Manager  

Tel: +44 (0) 7917 052 467  


About RSA Insurance

RSA Insurance is a multinational insurance group. We are one of the world’s oldest general insurers, providing peace of mind to individuals and protecting small businesses and large organisations from uncertainty. We use our capabilities to anticipate and improve outcomes for customers via our direct channel, our broker relationships or partner organisations. We have established businesses in the UK, Ireland and continental Europe.

In 2021, the former RSA Group Plc came under new ownership and is now a wholly-owned subsidiary of Intact Financial Corporation.