Anything but ordinary
Preferred Choice is designed for individuals who need their home insurance to go beyond the standard cover. From higher-value properties and assets, to jewellery, fine art and more.
Strong appetite
We’re keen to write business and to work closely with our brokers to grow together. To make your life easier, we have a quick and efficient quote-and-buy process and you’ll have direct access to decision-makers.
Competitve pricing
We focus on delivering great value to your customers and the right level of commission for you as the broker.
Flexible trading
Deal with our dedicated personal lines team, or e-Trade this product on RSA Online or Acturis – designed to give you flexibility in the way you work.
Extensive cover, plenty of benefits
Preferred Choice offers significant levels of cover as standard and includes the option to add extra benefits.
Buildings
- Cover up to £1,000,000
- Trace and access up to £15,000
- Up to three years for alternative accommodation
Contents and valuables
- Cover available from £75,000 up to £200,000
- All-risk worldwide coverage
- Defective title cover up to 20% of the valuables sum insured
All policies
- Full accidental loss or damage worldwide
- 24-hour Home Emergency Assistance helpline and call-out up to £500
- Home Care Service, covering items like lost key
- Replacement and damaged shrubs and trees
- Excess waiver for claims over £10,000 (Buildings policies only)
- Average free
- Warranty free
- Legal expenses cover up to £100,000
Additional benefits
- Hired marquees £20,000
- Hand or wind propelled watercraft (up to 12 feet in length) £5,000 per craft
- Hole in one £500
- Identity fraud £50,000 (with inner limits)
Extraordinary home insurance, excellent service
Business appetite
See examples of the types of customer this product is designed for.
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Examples we target and are at our most competitive for include:
- Buildings sum insured up to £1,000,000
- Contents sum insured from £75,000 to £200,000
- Minimum premium £500 (buildings and contents) excluding IPT
- Claim free
- Good levels of security
- Customers who are well-known to the broker
- Professional persons
Downloads and documents
View and download policies, application forms and more.
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Preferred Choice Policy Wording
PDF 440.0KB
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PL Home Product Comparison
PDF 91.4KB
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RSA Preferred Choice IPID Buildings Only
PDF 70.3KB
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RSA Preferred Choice IPID Contents Only
PDF 284.7KB
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Preferred Choice Home Essential Information
PDF 226.7KB
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Preferred Choice Application Form
PDF 151.6KB
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Stock Order Form Preferred Choice
PDF 539.2KB
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RSA Preferred Choice Summary of Limits
PDF 71.0KB
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Preferred Choice Home Insurance Brochure
PDF 8.8MB
Get a quote online
Log in to RSA Online and select Personal Home Insurance – Preferred Choice or use Acturis to get a quote.
Contact us for a quote
Prefer to talk with a person? To find out more and get a quote, speak to our team.