Anything but ordinary
Preferred Choice is designed for individuals who need their home insurance to go beyond the standard cover. From higher-value properties and assets, to jewellery, fine art and more.
We’re keen to write business and to work closely with our brokers to grow together. To make your life easier, we have a quick and efficient quote-and-buy process and you’ll have direct access to decision-makers.
We focus on delivering great value to your customers and the right level of commission for you as the broker.
Deal with our dedicated personal lines team, or e-Trade this product on RSA Online or Acturis – designed to give you flexibility in the way you work.
Extensive cover, plenty of benefits
Preferred Choice offers significant levels of cover as standard and includes the option to add extra benefits.
- Cover up to £1,000,000
- Trace and access up to £15,000
- Up to three years for alternative accommodation
Contents and valuables
- Cover available from £75,000 up to £200,000
- All-risk worldwide coverage
- Defective title cover up to 20% of the valuables sum insured
- Full accidental loss or damage worldwide
- 24-hour Home Emergency Assistance helpline and call-out up to £500
- Home Care Service, covering items like lost key
- Replacement and damaged shrubs and trees
- Excess waiver for claims over £10,000 (Buildings policies only)
- Average free
- Warranty free
- Legal expenses cover up to £100,000
- Hired marquees £20,000
- Hand or wind propelled watercraft (up to 12 feet in length) £5,000 per craft
- Hole in one £500
- Identity fraud £50,000 (with inner limits)
Extraordinary home insurance, excellent service
Easy to trade
Smooth and simple quote and buy process via our expert underwriting and sales and support teams.
Dedicated trading team
Our regional expertise builds strong relationships and helps you to grow your business.
Our specialist team of underwriters are available to talk through any specific risks or questions you may have.
Fast, efficient claims
Our claims team is experienced and responsive – acting quicky and decisively when you need it most.
See examples of the types of customer this product is designed for.
Examples we target and are at our most competitive for include:
- Buildings sum insured up to £1,000,000
- Contents sum insured from £75,000 to £200,000
- Minimum premium £500 (buildings and contents) excluding IPT
- Claim free
- Good levels of security
- Customers who are well-known to the broker
- Professional persons
Downloads and documents
View and download policies, application forms and more.
Get a quote online
Log in to RSA Online and select Personal Home Insurance – Preferred Choice or use Acturis to get a quote.