Personal Home

Target Market Statements

Our Intermediated Personal Lines Home Products

These Target Market Statements relate to our Intermediated Personal Lines Home Products. They provide our distributors key information on who our products are, and are not aimed to provide cover for, and how we expect our product to be distributed. Our distributors will use these statements and our individual policy documentation and wordings to ensure all RSA policyholders receive fair value and good customer outcomes.


Important information: Our up-to-date Target Market Statement (including fair value assessment conclusion) documents are held on our website and are periodically reviewed. Please be aware that the documents are subject to change, meaning brokers and distributors should refer to this site for the latest version.

Home Legal Expenses (Add-on)

Home Mass Market (Mid Net Worth)

Home Mass Market (Core) – Partnerships and Brokers