Our personal products
We keep personal home insurance simple – with two products designed to meet the needs of almost every home in the UK.
The simple choice
Our personal insurance products are designed to meet the needs of households around the UK – with cover for buildings and contents. Find the right product for your customers here.
Our personal insurance products
Clearchoice home insurance
Our standard e-traded home insurance product, with flexible cover and up to 95% eligibility.
Preferred Choice home insurance
Bespoke personal home insurance for individuals with high value assets, providing cover for buildings, contents or combined.
Tenants contents insurance
For social housing tenants and leaseholders to protect the contents of their home against theft, or damage caused by incidents like fires or flooding.
Personal insurance with the RSA difference
Exceptional claims team
Our claims team sets our products apart: we manage the entire process end-to-end, and aim to resolve every claim as quickly and efficiently as possible.
Strong appetite
With up to 95% eligibility, these products span a huge section of the market - and are suitable for most home insurance customers.
Competitive pricing
We’re focused on delivering great value to your customers and the right level of commission for you as the broker.
E-trade
E-trade this product with full business cycle EDI functionality through the most popular software houses (including Acturis).
Dedicated claims support from start to finish
